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Growth · Conversion · 2024
SaaS Onboarding Flow
A new self-serve onboarding that reaches 'aha' in under 4 minutes — without dumbing down the product.
- Client
- Developer tools · confidential
- Role
- Product Designer
- Duration
- 3 months
- Year
- 2024
Problem
Developers loved the product but rarely returned after sign-up. The setup flow was a 14-step wizard built by engineers who already understood the product.
Solution
Replaced the wizard with task-driven branching: pick what you came for, ship something working in your stack within minutes. Heavy emphasis on copy that respects the reader.
Impact
+54%
Activation rate
−72%
Time-to-value
+29%
Week-1 retention
Tools
- Figma
- Amplitude
- Linear
- Notion